B2B campaigns are often too serious or unrealistically positive. We wanted to tap into the real anxiety of business owners and inject it with levity. What better way to challenge the tone of the category than to reunite America’s most popular sitcom, The Office, known for its business blunders? While other B2B campaigns ran away from the real struggles of running a business, we invited the audience to laugh at it, and made entertainment and humour the strategy to give them back the optimism they were missing.  In the end, Sleep with Rain was one of the most successful B2B campaign made by AT&T Business in the history of the company.