DIRECTV sought to tackle the clutter in the streaming space by pitting Dak Prescott of the Dallas Cowboys against a bedazzled bench of Bravo’s Real Housewives in the ultimate football showdown of live TV vs on demand. The winner? Entertainment fans who want it all. This integrated campaign featured a blitz of broadcast, and featured multiple AR activations. The results were a touchdown (with an extra 2 pt conversion) for the win.