Award-winning creative leader with over a decade of experience shaping campaigns, building brand platforms, and leading teams across industries including tech, entertainment, automotive, healthcare and finance. Recognized globally at Cannes Lions, Clios, and The One Show, for campaigns that have delivered measurable impact for both brands and agencies.

I thrive at the intersection of brand storytelling and innovation. Whether it’s guiding cross-disciplinary teams through large productions, experimenting with AI-driven creative workflows, and creating new ways brands connect with audiences. I bring a mix of strategic vision, hands-on craft. Additionally, I also bring current knowledge of local surf conditions and under-the-radar dad jokes.

Former Associate Creative Director, now pushing creative boundaries as a Senior Art Director at Critical Mass. Focused on advancing creativity across both agency workflows and brand storytelling. Driven to shape the future of brand storytelling in AI, tech, and aerospace, while mentoring the next generation of creatives.