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https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/50863625-c674-4973-9a97-39df6d43b492/WUWC+Takeover.png https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1ed35ee2-e77a-481f-9c47-5dd067878a7a/Screenshot+2025-09-27+at+11.19.43%E2%80%AFAM.png http://arionlapuz.com/new-index-1 daily 0.75 2025-09-03 http://arionlapuz.com/new-index-1/heal-the-bay-2g6ze monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438726314-2PCCA6LATBJEFQVE74RD/HealTheBay_BusShelter.png Portfolio - Heal The Bay - Bus Shelter (Copy) Bus Shelter https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438774952-TEWW80CAZS0DG45WCF98/HTB_DLID_OOH_r2.png Portfolio - Heal The Bay - Disappearing Billboard (Copy) Disappearing Billboard If we don’t continue to protect our local beaches, they could disappear before our very eyes. Just like this billboard. Through the use of disappearing ink, the beautiful beach scene will slowly fade away leaving only our poignant messaging— Don’t Let It Disappear.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427439568294-2XA7N6J34XAB21OB5V7A/HealTheBay_SandComp.png Portfolio - Heal The Bay - Don’t Let it disappear "Beach’n Billboards" (Copy) Don’t Let it disappear "Beach’n Billboards" Sand advertising will further ground our “Don’t Let It Disappear” messaging in the very ground that has the potential to disappear.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427439322452-JQFQHBI4SOTVU7JNPIQL/HealTheBay_BannerAds.png Portfolio - Heal The Bay - Banner Ad (Copy) Banner Ad This simple banner allows the online community to experience just how fast our beaches can disappear if we don’t continue our efforts. When you roll your cursor over the ad, it crumples up and disappears. When you roll your cursor off the banner, the beach returns with our messaging and CTA button.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438765670-YVKMG21KFPHAE9VE0OUK/HealTheBay_YouTubePreroll.png Portfolio - Heal The Bay - Pre-roll (Copy) Pre-roll Each pre-roll video will feature one majestic Southern California beach scene. A bold line adjacent to the “skip ad” function will drive home the following dramatic point:   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438734622-GJEGFFYMEOB0J30MUVJ6/HealTheBay_MovieMontage2.png Portfolio - Heal The Bay - Cinema Pre-Roll "Celebrating the Beach in Film" (Copy) Cinema Pre-Roll "Celebrating the Beach in Film" We will cut together a montage of films that feature Southern California beach scenes, both classic and current. Tapping into our love of both the cinema and the beach. What would we do without them?   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438720209-0TG59WF68ZHP94V3QY5I/HealTheBay_In-n-Out.png Portfolio - Heal The Bay - Stunt Video "No More Burgers!" (Copy) Stunt Video "No More Burgers!" By taking away something Southern Californians truly depend on, we will make the connection to how severe it would be to loose something else they truly depend on… the ocean. Video Description: For one evening only, people visiting In & Out will be in for a huge surprise. Their precious burgers will not be available. At all. Without a doubt people are going to get fairly upset.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438783372-I059VJX42WEZHAU66XUK/SnapChat.png Portfolio - Heal The Bay - Snapchat Influencers (Copy) Snapchat Influencers We will enlist the services of several Snapchat influencers to help kick-start the “Don’t Let It Disappear” Snapchat campaign. These influencers will post their own beautiful and unique photos of the Pacific Ocean tagged with the line… “Don’t Let It Disappear.” But of course, after 10 seconds of enjoyment, the images will be gone forever. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427439045983-Y9OYQXSPS9AZVIYV7FE4/HealTheBay_SnapChat.png Portfolio - Heal The Bay - Heal The Bay Live Story (Copy) Heal The Bay Live Story Southern California Snapchat users will be encouraged to take snaps of anything related to the beach. From sunsets to suntans, these videos will be featured on the “Live Story” section of Snapchat for everyone to experience. The end result will be a continuous stream of user-generated beach snaps. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427442260499-AI786AYLP4AJKUCSHUO2/HealTheBay_MicroDontations.png Portfolio - Heal The Bay - Micro-Donations (Copy) Micro-Donations Snapchat users will be able to donate money to Heal The Bay by using Snapchat’s mobile payment functionality.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438761947-37DAD3C8ULRKM82MGJTA/HealTheBay_TrashCans.png Portfolio - Heal The Bay - Trash Wraps (Copy) Trash Wraps We are going to reach out to local children to see what the beach means to them—through their art. Several of their unique art pieces will be selected to become Trash Cans all across Southern California beaches. In addition, there will be a special charity art gala celebrating and featuring the children and their amazing Trash Cans. The beach means so many things to so many people. But the one commonality among us, is that we don’t want to see it disappear.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427438728390-I6B7V0S9DBR2RG4T95KF/HealTheBay_LifeGuardTower.png Portfolio - Heal The Bay - Clean beach Chalk boards (Copy) Clean beach Chalk boards We want to bring the online Beach Report Card to life on the lifeguard towers. We will replace the typical outdoor ad-spaces on the towers with chalkboards so people can see what grade the water has received . Of course, all while driving home the point that we don’t want those good grades to disappear.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427440014740-BS1BSMFSAOHEVXBO2YP9/UrbanRun10k.png Portfolio - Heal The Bay - Urban Run-off 10k (Copy) Urban Run-off 10k Urban runoff is a major contributor to the decay of our beaches and oceans. This charitable 10K “Run-Off” will create awareness of this serious problem as well as raise money to prevent our beaches from disappearing anytime soon. Heal The Bay and Snapchat will host this 10K “Run-Off” that follows the route of urban runoff from its inception, all the way to its eventually resting place in the Pacific Ocean.   https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1427439978389-2RLIZ8I5ALWYHVPTUG9E/Evan-Spiegel.png Portfolio - Heal The Bay - "The Power of Disappearing" Featuring the CEO of Snapchat, Evan Spiegel. (Copy) "The Power of Disappearing" Featuring the CEO of Snapchat, Evan Spiegel. Heal The Bay will host a very special event with a very special guest, someone who knows a few things about “disappearing.” This event is designed to connect with both major donors, as well as first time donators. The opportunity to hear Evan Spiegel speak in-person, and to meet with him, will entice large donators and donations from across the state. The “TED-style” talk will be streamed live on YouTube. Your ticket to this exclusive online event will be a $1 donation to Heal The Bay. http://arionlapuz.com/new-index-1/covered-california-lkeng monthly 0.5 2025-09-03 http://arionlapuz.com/new-index-1/low-poly-pin-ups-jfksx monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281127191-98Y6HMNQ624YFZLO60M9/PolyPinup_color_900.png Portfolio - Low-Poly Pin-ups https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281130346-FSH8I9LKU3G2T5V7YA98/PolyPinup_color1_900.png Portfolio - Low-Poly Pin-ups https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281133614-N513V5HR1NNX4QRH6EBY/PolyPinup_color2_1250.png Portfolio - Low-Poly Pin-ups https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281135926-008XZGMWA6Q2NEP5CNC1/PolyPinup_color3_900.png Portfolio - Low-Poly Pin-ups https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281159480-T2Q94XRIEO3B7K6XRNBF/Elieen_900.png Portfolio - Low-Poly Pin-ups https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281161904-68C41REZOOHUZURD9LU0/Elieen1_900.png Portfolio - Low-Poly Pin-ups https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281164804-NU1FEBFWSM09OOAQX5Q5/Elieen2_800.png Portfolio - Low-Poly Pin-ups https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1423281167631-SOC0AGLK0VOWDUNXWKTS/Elieen3_900.png Portfolio - Low-Poly Pin-ups http://arionlapuz.com/new-index-1/energy-upgrade-ca-ygl34 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480374736103-W21TW214IN5ZQ10AY79H/EUC_BearStareOOH_EnergyWasters_r2.jpg Portfolio - Energy Upgrade CA - <br><br><br><br>Hydrophobic Stencils (Copy) Hydrophobic Stencils When people see rain, they think the drought is over. To raise awareness about this misconception we used a hydrophobic coating to make stencils that appear when it rains. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480375872819-8JMIYW1YH78BBW1O7LIS/RainworksStencils.jpg Portfolio - Energy Upgrade CA - <br><br>The Bear Stare Game (Copy) The Bear Stare Game We used facial recognition software to track 
facial expressions and eye blinks. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480319395407-7PTZTYIELWLIBQ2OISPS/static1.squarespace.png Portfolio - Energy Upgrade CA https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480408459148-B9YI5H6GWG7PMUFCOY7N/Screen+Shot+2016-11-29+at+12.30.05+AM.png Portfolio - Energy Upgrade CA While people are locked into a staring match, Bear will educate people with water and energy saving tips, and maybe a joke or two. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480565429144-HM0ZQFCXZFK0SZBH0QLA/Bear_Stare_EXP_v1.jpg Portfolio - Energy Upgrade CA - <br><br>Social Extension (Copy) Social Extension What better way to raise awareness about the California drought than taking a road trip around California with the one and only Governor Jerry Brown. Unfortunately Jerry Brown was busy so it's up to Bear to get creative. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480565174446-4WVJWNKT08XDYOLBUP8F/JerryandMe.jpg Portfolio - Energy Upgrade CA - <br><br><br>Water & Energy Whiteboard Video (Copy) Water & Energy Whiteboard Video Using simple illustrations and a dash of Bear, we created content to help people understand the correlation between saving water and saving energy. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299886145-KWI7C7GDL9WXKCTSUZKJ/EUC.jpg Portfolio - Energy Upgrade CA CD: Mike Rushing AD: Arion Lapuz UI/UX Designer: Mike Cerulo http://arionlapuz.com/new-index-1/metro-yy6mb monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1647029789642-FFETTG6AHN3ZRLENC6XJ/Screen-Shot-2022-03-11-at-12.01.07-PM.png Portfolio - Metro By T-Mobile http://arionlapuz.com/new-index-1/hulu-1-wancg monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1647029811365-VWDV3FTEP5AOMNS206IH/Screen-Shot-2022-03-11-at-12.01.07-PM.png Portfolio - Hulu Originals http://arionlapuz.com/new-index-1/kaiser-permanente-85nc5 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696046753247-S2H1EP6C2179BDWYFPZF/1080x175.png Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951325001-DZO83GH9EB50GX84X2UD/KP_OOH__0000_Layer-Comp-1.png Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951327400-UKF79OCBRDWHZMOBMSPX/KP_OOH__0001_Layer-Comp-2.png Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951336138-RWC9WRKWSTKYUHM1TRA2/KP_OOH__0002_Layer-Comp-3.png Portfolio - Kaiser Permanente - Mobile App Redesign (Copy) Mobile App Redesign We took it upon ourselves to redesign Kaiser Permanente’s mobile app and rethink how members can get care. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129324-D1KGJRSMOOG47L14ZTQ4/all_screens.jpg Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592594563363-EQRC0WU9874NNSWLUC2M/mainscreen_insitu.jpg Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129113-KAPP2OQ3RJNONRUWEEBW/allscreensplash.jpg Portfolio - Kaiser Permanente - Vox Interactive Media Units (Copy) Vox Interactive Media Units We utilized the interactive units to extend our mission statement. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598295049748-LZJLKDIYPX51F5XNSKWX/KP_VoxUnit.jpg Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299061285-8ERGAGPNLCOEESW69F2Y/KP_VOX_Wrk.jpg Portfolio - Kaiser Permanente - Landing Page (Copy) Landing Page We drove all paid media to our landing page which invited people to sign up and download the new Kaiser Permanente Mobile App. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299061860-CP8M5IQAUFUDT08N5IAI/KP_LP.jpg Portfolio - Kaiser Permanente - One More Thing... (Copy) One More Thing... In addition to our brand campaign of Rise & Thrive, we were also tasked to create a fun and heartfelt brand communications for Kaiser Permanente’s connected system of integrated care. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951342140-081L7NW6VLRI5S26WXYX/KP_OOH__0003_Layer-Comp-4.png Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951351698-IPP1VY5V25TW5CZCSLO1/KP_OOH__0004_Layer-Comp-5.png Portfolio - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951355037-HDY1D2AFL8JXIOW6RBXC/KP_OOH__0005_Layer-Comp-6.png Portfolio - Kaiser Permanente CCO: Jo Shoesmith CDs: Nick Driggs, Vanessa Witter ACDs: Arion Lapuz, Mike Calderwood http://arionlapuz.com/new-index-1/travelocity-2-tsz4n monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696046651018-A0O4VNCDXJASOL3R9WY8/1080x175.png Portfolio - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101240896-YCPKIFV67ABFPXFCEZIS/Screen-Shot-2022-03-11-at-12.01.07-PM.png Portfolio - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101256993-UVAVJEN5F4YBMOWU0HLU/Screen-Shot-2022-03-11-at-12.01.07-PM.png Portfolio - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101267850-E3F2X35ZPMWUELYKV4VB/Screen-Shot-2022-03-11-at-12.01.07-PM.png Portfolio - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101278064-TCZ29EIGFLFJB46YZPHP/Screen-Shot-2022-03-11-at-12.01.07-PM.png Portfolio - Travelocity http://arionlapuz.com/new-index-1/lollapalooza-x-hulu-5abp8 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1647029829153-DAJY4AI22PS50MC0XNQL/Screen-Shot-2022-03-11-at-12.01.07-PM.png Portfolio - Lollapalooza x Hulu http://arionlapuz.com/new-index-1/att-ls3nf monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696045610838-V41GKU3M1AXIEB2DD5C8/1080x175.png Portfolio - AT&T Business http://arionlapuz.com/work daily 0.75 2025-09-03