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<br><br><br><br>Hydrophobic Stencils (Copy) Hydrophobic Stencils When people see rain, they think the drought is over. To raise awareness about this misconception we used a hydrophobic coating to make stencils that appear when it rains. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480375872819-8JMIYW1YH78BBW1O7LIS/RainworksStencils.jpg Archive - Energy Upgrade CA - <br><br>The Bear Stare Game (Copy) The Bear Stare Game We used facial recognition software to track 
facial expressions and eye blinks. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480319395407-7PTZTYIELWLIBQ2OISPS/static1.squarespace.png Archive - Energy Upgrade CA https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480408459148-B9YI5H6GWG7PMUFCOY7N/Screen+Shot+2016-11-29+at+12.30.05+AM.png Archive - Energy Upgrade CA While people are locked into a staring match, Bear will educate people with water and energy saving tips, and maybe a joke or two. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480565429144-HM0ZQFCXZFK0SZBH0QLA/Bear_Stare_EXP_v1.jpg Archive - Energy Upgrade CA - <br><br>Social Extension (Copy) Social Extension What better way to raise awareness about the California drought than taking a road trip around California with the one and only Governor Jerry Brown. Unfortunately Jerry Brown was busy so it's up to Bear to get creative. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480565174446-4WVJWNKT08XDYOLBUP8F/JerryandMe.jpg Archive - Energy Upgrade CA - <br><br><br>Water & Energy Whiteboard Video (Copy) Water & Energy Whiteboard Video Using simple illustrations and a dash of Bear, we created content to help people understand the correlation between saving water and saving energy. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299886145-KWI7C7GDL9WXKCTSUZKJ/EUC.jpg Archive - Energy Upgrade CA CD: Mike Rushing AD: Arion Lapuz UI/UX Designer: Mike Cerulo http://arionlapuz.com/new-index-1/cadillac-ddrfk monthly 0.5 2026-06-16 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424153419858-6TPDIMZ5TZ8JA7WVO37Q/Cadillac_MrPorter.png Archive - Cadillac - Uncrate Style Guide (Copy) Uncrate Style Guide Sponsored posts of curated style guides will define the look of the world of Cadillac. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424665653668-Q55ZP28H3ZFSK5OHIHYE/Uncrate_Garb.png Archive - Cadillac - Kickstarter Account (Copy) Kickstarter Account Cadillac will create a Kickstarter account and fund projects that are daring by design. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424663654269-TAAP3BJGO6XP30Q7I086/Kickstarter.png Archive - Cadillac - Daring by Design Hangouts (Copy) Daring by Design Hangouts Cadillac will host a series of Hangouts that will be led by groundbreaking creatives such as Alfonso Cuarón. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424678543160-A29JMGCB73PV4JVEL5Q9/Cadillac_GoogleHangouts.png Archive - Cadillac - Print (Copy) Print Fashion-inspired print ads will reinforce the world of Cadillac's luxury and irrepressible lifestyle. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424750185721-L0BI0SWRJAZX16WPCFOS/Cadillac_Print_Desert.png Archive - Cadillac https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424750187499-I8QNGJTYH51BHQFDH2NF/Cadillac_Print_India.png Archive - Cadillac https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424750177098-J3DT3L49J9JURPT3LFH6/Cadillac_Print_England.png Archive - Cadillac https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424750181940-UFQSLR3C8KH0KT8LMK1S/Cadillac_Print_Hotel.png Archive - Cadillac https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424750177294-9BSOPESJKODSQM8RJRRA/Cadillac_Print_Elephant.png Archive - Cadillac https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424750183117-HRONDHQG1DK8947XL296/Cadillac_Print_Fencer.png Archive - Cadillac - CT:6 Keep The Key (Copy) CT:6 Keep The Key To help build hype for the launch of the new Cadillac CT6, we would hold a digital contest where we’d let Cadillac’s biggest enthusiasts compete to win a CT6. To start, people would sign up for more information on the launch of the CT6 or download the contest app. The app would be a “digital key” and users would have to complete timed challenges in order to keep it. These challenges would include checking in to various locations around your city centering on food, fashion, travel, and music, as well as finding easter eggs on partnered websites. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424741095032-W3AJS29Z93WR5ZZPZD43/Cadillac_keepTheKey1.png Archive - Cadillac As the competition progresses the challenges get harder and the adventure ramps up. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424741105950-OFN1EARCP3P6K10TQKMI/Cadillac_keepTheKey2.png Archive - Cadillac https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1424677580340-JFOLU8H2IT5NAJ3LXECQ/Cadilliac_CT6.png Archive - Cadillac Those that manage to hang on to their key until launch are given a chance to unlock a CT6 in their major market. A lucky few will get a CT6 of their very own. That is, if they’re able to keep the key. CCO: Mark Simon ECD: Jim DiPiazza CD: David Whiate AD: Arion Lapuz CW: Tim Deasy http://arionlapuz.com/new-index-1/kaiser-permanente-85nc5 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696046753247-S2H1EP6C2179BDWYFPZF/1080x175.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951325001-DZO83GH9EB50GX84X2UD/KP_OOH__0000_Layer-Comp-1.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951327400-UKF79OCBRDWHZMOBMSPX/KP_OOH__0001_Layer-Comp-2.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951336138-RWC9WRKWSTKYUHM1TRA2/KP_OOH__0002_Layer-Comp-3.png Archive - Kaiser Permanente - Mobile App Redesign (Copy) Mobile App Redesign We took it upon ourselves to redesign Kaiser Permanente’s mobile app and rethink how members can get care. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129324-D1KGJRSMOOG47L14ZTQ4/all_screens.jpg Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592594563363-EQRC0WU9874NNSWLUC2M/mainscreen_insitu.jpg Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129113-KAPP2OQ3RJNONRUWEEBW/allscreensplash.jpg Archive - Kaiser Permanente - Vox Interactive Media Units (Copy) Vox Interactive Media Units We utilized the interactive units to extend our mission statement. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598295049748-LZJLKDIYPX51F5XNSKWX/KP_VoxUnit.jpg Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299061285-8ERGAGPNLCOEESW69F2Y/KP_VOX_Wrk.jpg Archive - Kaiser Permanente - Landing Page (Copy) Landing Page We drove all paid media to our landing page which invited people to sign up and download the new Kaiser Permanente Mobile App. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299061860-CP8M5IQAUFUDT08N5IAI/KP_LP.jpg Archive - Kaiser Permanente - One More Thing... (Copy) One More Thing... In addition to our brand campaign of Rise & Thrive, we were also tasked to create a fun and heartfelt brand communications for Kaiser Permanente’s connected system of integrated care. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951342140-081L7NW6VLRI5S26WXYX/KP_OOH__0003_Layer-Comp-4.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951351698-IPP1VY5V25TW5CZCSLO1/KP_OOH__0004_Layer-Comp-5.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951355037-HDY1D2AFL8JXIOW6RBXC/KP_OOH__0005_Layer-Comp-6.png Archive - Kaiser Permanente CCO: Jo Shoesmith CDs: Nick Driggs, Vanessa Witter ACDs: Arion Lapuz, Mike Calderwood http://arionlapuz.com/new-index-1/travelocity-2-tsz4n monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696046651018-A0O4VNCDXJASOL3R9WY8/1080x175.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101240896-YCPKIFV67ABFPXFCEZIS/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101256993-UVAVJEN5F4YBMOWU0HLU/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101267850-E3F2X35ZPMWUELYKV4VB/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101278064-TCZ29EIGFLFJB46YZPHP/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity http://arionlapuz.com/new-index-1/kp-oakland-airport-lbda6 monthly 0.5 2026-06-16 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1647029724717-NCVDQPKXD84L4UNYE1FE/image-asset.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607733085-Z53ZT0MAIHP6ZKJ7XFLM/KP_OAK_0000_Layer-Comp-1.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607744733-ER5E85U3RQ4RSYE2DUAW/KP_OAK_0001_Layer-Comp-2.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607793643-GUNT90QHABYSS7ROLIZ6/KP_OAK_0002_Layer-Comp-3.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607859593-MNN4B5QAPCDYU2LHFO5C/KP_OAK_0005_Layer-Comp-6.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607846764-NG67ZQ7Q3ONQUWTYA4ZU/KP_OAK_0004_Layer-Comp-5.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607807010-HC2UTEYVCGYXFM4DR3RB/KP_OAK_0003_Layer-Comp-4.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607904412-RKV823VL2VHMPVUTCIUP/KP_OAK_0006_Layer-Comp-7.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607907730-1ITIZ9CCNSN326G34DRF/KP_OAK_0007_Layer-Comp-8.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607959485-JEOR2G7B76NZS1ZXQ3VI/KP_OAK_0008_Layer-Comp-9.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607959272-24S7P9UTDP8RVGUAN6QA/KP_OAK_0009_Layer-Comp-10.png Archive - OAK Airport Takeover https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607971237-9IYD5CDO1K22CVTEVMKU/KP_OAK_0011_Layer-Comp-12.png Archive - OAK Airport Takeover CCO: Jo Shoesmith CD: Nick Driggs ACDs: Arion Lapuz, Mike Calderwood