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https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598383789969-R8GX2EAXKNNPTNLI2BP3/DSC03904-Edit.jpg Photography https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598383704841-HQZ1AAM9S63SQZAZPPC3/S0S_4493%2Bas%2BSmart%2BObject-1.jpg Photography https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598383822241-81O9LG3730XIITB1BET1/image-asset.jpeg Photography http://arionlapuz.com/moto-illustrations daily 0.75 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480582461731-U7K5D2ZUJLKXNX265Y8E/CB1100_GIF.gif Moto Illustrations https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480582427390-DDEST21Y57DZZSNN6LWT/CRF.gif Moto Illustrations https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480582443943-JHSTL7DR4EONB7Z188O8/CRB1000RR_GIF.gif Moto Illustrations http://arionlapuz.com/portfolio daily 1.0 2026-06-14 http://arionlapuz.com/portfolio/espn-h7k72 monthly 0.5 2025-09-28 http://arionlapuz.com/portfolio/covered-california-1-8mghr monthly 0.5 2025-09-28 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575923241804-71Q6SAKDEV2TJG964YQP/CoveredOOH_0002_Layer-Comp-3.png Portfolio - The Instant https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575923227742-XWL6XR2TQV8DC0SSE8ZZ/CoveredOOH_0000_Layer-Comp-1.png Portfolio - The Instant https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575923227742-9U6CS1Q1UJH93R3MCQ6N/CoveredOOH_0001_Layer-Comp-2.png Portfolio - The Instant http://arionlapuz.com/portfolio/hulu-8e4md monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/65087003-d54e-43a6-93e8-a81a7be56b54/giphy.gif https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/31732535-e262-457d-8023-bc82e74044dc/giphy+%281%29.gif https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/c0bb9129-a2e3-429e-8764-79c0717f42cc/giphy+%282%29.gif https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/be85e619-cc33-47f8-a179-c4192e42d781/giphy+%283%29.gif http://arionlapuz.com/portfolio/kaiser-permanente-1-t7ksk monthly 0.5 2025-09-28 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951355037-HDY1D2AFL8JXIOW6RBXC/KP_OOH__0005_Layer-Comp-6.png Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592594563363-EQRC0WU9874NNSWLUC2M/mainscreen_insitu.jpg Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951351698-IPP1VY5V25TW5CZCSLO1/KP_OOH__0004_Layer-Comp-5.png Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129324-D1KGJRSMOOG47L14ZTQ4/all_screens.jpg Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951325001-DZO83GH9EB50GX84X2UD/KP_OOH__0000_Layer-Comp-1.png Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129113-KAPP2OQ3RJNONRUWEEBW/allscreensplash.jpg Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951336138-RWC9WRKWSTKYUHM1TRA2/KP_OOH__0002_Layer-Comp-3.png Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299061285-8ERGAGPNLCOEESW69F2Y/KP_VOX_Wrk.jpg Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951342140-081L7NW6VLRI5S26WXYX/KP_OOH__0003_Layer-Comp-4.png Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598295049748-LZJLKDIYPX51F5XNSKWX/KP_VoxUnit.jpg Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951327400-UKF79OCBRDWHZMOBMSPX/KP_OOH__0001_Layer-Comp-2.png Portfolio - Rise & Thrive https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1575607733085-Z53ZT0MAIHP6ZKJ7XFLM/KP_OAK_0000_Layer-Comp-1.png http://arionlapuz.com/portfolio/directv-1-7zr6d monthly 0.5 2025-09-28 http://arionlapuz.com/portfolio/sleep-with-rainn-7dt63 monthly 0.5 2025-09-28 http://arionlapuz.com/portfolio/sleep-with-rainn-7dt63-bn6d3 monthly 0.5 2025-09-28 http://arionlapuz.com/portfolio/sleep-with-rainn-7dt63-fcsy6 monthly 0.5 2025-09-28 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/50863625-c674-4973-9a97-39df6d43b492/WUWC+Takeover.png https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1ed35ee2-e77a-481f-9c47-5dd067878a7a/Screenshot+2025-09-27+at+11.19.43%E2%80%AFAM.png http://arionlapuz.com/new-index-1 daily 0.75 2026-06-13 http://arionlapuz.com/new-index-1/covered-california-lkeng monthly 0.5 2025-09-03 http://arionlapuz.com/new-index-1/energy-upgrade-ca-ygl34 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480374736103-W21TW214IN5ZQ10AY79H/EUC_BearStareOOH_EnergyWasters_r2.jpg Archive - Energy Upgrade CA - Hydrophobic Stencils (Copy) Hydrophobic Stencils When people see rain, they think the drought is over. To raise awareness about this misconception we used a hydrophobic coating to make stencils that appear when it rains. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480375872819-8JMIYW1YH78BBW1O7LIS/RainworksStencils.jpg Archive - Energy Upgrade CA - The Bear Stare Game (Copy) The Bear Stare Game We used facial recognition software to track  facial expressions and eye blinks. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480319395407-7PTZTYIELWLIBQ2OISPS/static1.squarespace.png Archive - Energy Upgrade CA https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480408459148-B9YI5H6GWG7PMUFCOY7N/Screen+Shot+2016-11-29+at+12.30.05+AM.png Archive - Energy Upgrade CA While people are locked into a staring match, Bear will educate people with water and energy saving tips, and maybe a joke or two. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480565429144-HM0ZQFCXZFK0SZBH0QLA/Bear_Stare_EXP_v1.jpg Archive - Energy Upgrade CA - Social Extension (Copy) Social Extension What better way to raise awareness about the California drought than taking a road trip around California with the one and only Governor Jerry Brown. Unfortunately Jerry Brown was busy so it's up to Bear to get creative. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1480565174446-4WVJWNKT08XDYOLBUP8F/JerryandMe.jpg Archive - Energy Upgrade CA - Water & Energy Whiteboard Video (Copy) Water & Energy Whiteboard Video Using simple illustrations and a dash of Bear, we created content to help people understand the correlation between saving water and saving energy. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299886145-KWI7C7GDL9WXKCTSUZKJ/EUC.jpg Archive - Energy Upgrade CA CD: Mike Rushing AD: Arion Lapuz UI/UX Designer: Mike Cerulo http://arionlapuz.com/new-index-1/kaiser-permanente-85nc5 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696046753247-S2H1EP6C2179BDWYFPZF/1080x175.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951325001-DZO83GH9EB50GX84X2UD/KP_OOH__0000_Layer-Comp-1.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951327400-UKF79OCBRDWHZMOBMSPX/KP_OOH__0001_Layer-Comp-2.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951336138-RWC9WRKWSTKYUHM1TRA2/KP_OOH__0002_Layer-Comp-3.png Archive - Kaiser Permanente - Mobile App Redesign (Copy) Mobile App Redesign We took it upon ourselves to redesign Kaiser Permanente’s mobile app and rethink how members can get care. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129324-D1KGJRSMOOG47L14ZTQ4/all_screens.jpg Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592594563363-EQRC0WU9874NNSWLUC2M/mainscreen_insitu.jpg Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598297129113-KAPP2OQ3RJNONRUWEEBW/allscreensplash.jpg Archive - Kaiser Permanente - Vox Interactive Media Units (Copy) Vox Interactive Media Units We utilized the interactive units to extend our mission statement. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598295049748-LZJLKDIYPX51F5XNSKWX/KP_VoxUnit.jpg Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299061285-8ERGAGPNLCOEESW69F2Y/KP_VOX_Wrk.jpg Archive - Kaiser Permanente - Landing Page (Copy) Landing Page We drove all paid media to our landing page which invited people to sign up and download the new Kaiser Permanente Mobile App. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1598299061860-CP8M5IQAUFUDT08N5IAI/KP_LP.jpg Archive - Kaiser Permanente - One More Thing... (Copy) One More Thing... In addition to our brand campaign of Rise & Thrive, we were also tasked to create a fun and heartfelt brand communications for Kaiser Permanente’s connected system of integrated care. https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951342140-081L7NW6VLRI5S26WXYX/KP_OOH__0003_Layer-Comp-4.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951351698-IPP1VY5V25TW5CZCSLO1/KP_OOH__0004_Layer-Comp-5.png Archive - Kaiser Permanente https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1592951355037-HDY1D2AFL8JXIOW6RBXC/KP_OOH__0005_Layer-Comp-6.png Archive - Kaiser Permanente CCO: Jo Shoesmith CDs: Nick Driggs, Vanessa Witter ACDs: Arion Lapuz, Mike Calderwood http://arionlapuz.com/new-index-1/travelocity-2-tsz4n monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696046651018-A0O4VNCDXJASOL3R9WY8/1080x175.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101240896-YCPKIFV67ABFPXFCEZIS/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101256993-UVAVJEN5F4YBMOWU0HLU/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101267850-E3F2X35ZPMWUELYKV4VB/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity https://images.squarespace-cdn.com/content/v1/54cdbbf2e4b0d647bfad8eec/1696101278064-TCZ29EIGFLFJB46YZPHP/Screen-Shot-2022-03-11-at-12.01.07-PM.png Archive - Travelocity http://arionlapuz.com/work daily 0.75 2025-09-03